Website Redesign – Is This Something I Need?
If you’re finding yourself asking this question, there’s likely something causing you to ask it. Perhaps your site used to perform really well, and now your analytics are showing a downward trend. Or maybe the speed of your site has gone from lightning fast to slow, really slow, like rush hour traffic (ARGH!). Maybe you created a DIY site, and you realized it’s painfully obvious that it was DIY…(don’t worry you’re not alone!). A website redesign maybe just what you and/or your business need to make 2021 your best year yet!
Just like we don’t wear the same clothes we did in 1999, (although maybe stovepipe jeans will make a comeback) the way we interact with the internet isn’t the same as it was even a few years ago. Styles and trends are not the only things that have changed in web design. User experience, functionality, legal requirements, data collection, among many other factors, are continually evolving.
The typical website has a life of 2.5 to 3 years (according to www.orbitmedia.com). Website life isn’t the only factor to consider. Does your website accomplish what you would like it to? For example, if you had your website created to sell second hand clothing from 1999, but you aren’t selling any stovepipe jeans, perhaps the design of the site could be affecting your bottom line. Perhaps when you google your business name, your website doesn’t appear until the 2nd or 3rd page of search results, OUCH! Search engines change their algorithms for generating results from time to time. If your website was not designed with SEO in mind, your business may get harder and harder for searchers to find.
Should I hire a professional to redesign my website? If you’re finding yourself also asking this question, our guess is that the answer is yes. You likely have way too much on your plate to take on a redesign project and execute it effectively. Or, your areas of expertise do not include design, or tech. There are lots of great DIY options out there, but hiring a professional to help with your website redesign can give you peace of mind that your new site will not only come out looking great, but will be secure, optimized for search engine indexing, and high rates of conversion. If you’re interested in learning more about our website redesign services and process, don’t hesitate to reach out. We’d love to learn more about how we can help you and your business reach the peak of your online potential (even if it is selling oversized skate shoes)!